This extremely versatile and eclectic garment transcends any style from sportswear to haute couture.
From playgrounds to runways to wardrobes, sweatshirt has definitely become an everyday must have.
Diadora pays tribute to its 70 years also through the "It Plays Something Else" exhibition.
Research, style, quality and performance are the key values rendering Diadora one of the most iconic brands all over the world.
There is no time to lose: don’t wait any longer to visit our online shop and discover our brands’ selection with all items available on sale!
Take advantage of the temporary promotions to get a wonderful it bag or a pair of must-have sneakers!
Comfortable, trendy, ironic, lightweight and versatile: these are the main characteristics of the new Spring/Summer proposals, realized in several versions ranging from colourful to total black, with a minimal or shining style.
Celebrities, it girls, models, influencers and trendsetters from all over the world are wearing pool slides and flat sandals to complete their coolest outfits in street style photo-shoots.
Diadora is an international leader in the sport sector.
Celebrity athletes are true icons and their style, including Diadora shoes, stands out in fashion lifestyle
B. Elite sneakers, noted as a favourite among tennis champions, are a true iconic model representing historic wins and a protagonist of the newest fashion trends.
Logomania is invading all Spring Summer 2018 collections.
The logo is back and it’s being displayed in many creative ways, ranging from printing to embroidering or patching.
Logomania is giving new life to historic cult brands that represented a true status symbol during the 80s and 90s.