Femininity has always been the main distinctive feature of Elisabetta Franchi’s style.
The entirely Made in Italy collections are based on textile production excellence, quality of materials and extreme care for details, for a fascinating and sophisticated woman.
MSGM was launched in 2009 by Massimo Giorgetti, who found inspiration in his passion for indie music, art and TV films.
MSGM has a contemporary style, characterized by smooth lines and sartorial cuts combined with streetwear and sportswear elements, denoting courage as well as a pinch of irreverence.