Barrow: between social media and fashion

Barrow is a brand of recent creation, launched in May 2020 and designed for young people, by young people.

 

The digital natives, or Generation Z, are in fact both the starting point and the final target of the brand, which represents the rebellious spirit of young people who want to think out of the box and express themselves mainly though social media and the digital world.

 

Products' design finds its inspiration on social media, in particular on Instagram, a special source of street style fashion ideas, such as t-shirts, sweatshirts, sweatpants and hats, all in shocking colours like orange, yellow and blue. The focuses of the brand are the prints and patterns enriching the garments, which seem to belong to an imaginary world, a digital world indeed. T-shirts and sweatshirts are characterized by an oversized fit, a strong trend of recent years belonging especially, but not only, to the world of streetwear, perfect for those who want to feel comfortable without sacrificing style.

 

Barrow is an innovative brand combining Made in Italy know-how and quality materials. The collection is in fact produced in Italy with a special attention on the quality of raw materials. According to the founders, in fact, nowadays the younger generations are also increasingly focusing on sustainability issues concerning the fashion industry.