Logomania is invading all Spring Summer 2018 collections.
The logo is back and it’s being displayed in many creative ways, ranging from printing to embroidering or patching.
Logomania is giving new life to historic cult brands that represented a true status symbol during the 80s and 90s.
Stone Island was founded in 1982 in Ravarino, Modena, thanks to Massimo Osti’s desire of experimentation, which brought him to develop new techniques and transform materials that were never used before in the clothing industry.
Experimentation, research and innovation are the key elements standing behind Stone Island’s great success.
Vintage sportswear is having a comeback and authentic sport brands, such as Fila and Kappa, are brushing up their heritage proposing some original and iconic pieces.